Tide Simply Clean and Fresh liquid laundry detergent has 2X the baking soda power* to target tough odors deep in the fibers of your clothes. It is now more concentrated to provide more stain removal and freshness and less water**. *Stain removers of 1 dose vs. 2 doses of the leading detergent with baking soda in a standard, top-loading machine, **vs. previous formula Tough on odors, easy on your wallet 2x the power of baking soda laundry detergent* Cleans fabrics in just 1 wash with no pre-treating required With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula Works in laundry loads for both HE and non-HE washing machines
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