Arm & Hammer for Pets Brightening Dog Shampoo, 20oz Sweet Pineapple Scent | Professional Quality Whitening Shampoo, Free of Sodium Lauryl Sulfate & Parabens

First I’m not a fan of pineapple scents but this isn’t bad scent wise. However, I don’t particularly care about the scent, I needed the whitening.I have a dog with DM who is in diapers and has white fur. I wash her hind end at least every other day but still her fur has been stained yellow and lately had gotten really bad. I had tried many shampoos and no matter what I couldn’t get the yellow stains out of her fur. I was actually about to give up and just be sad that her fur may be yellow up until her time came. I’m so glad I tried this as a last resort. I rinsed her, lathered her hind end and let her soak a little while I showered off like I normally do then rinsed her off before I rinsed myself off and I’m blown away.I can’t speak to how well it works on other stains/reasons why your dog needs whitening but if you’re in my boat trying to care for a dog in diapers and make them look and feel just as clean as they used to be, this is a wonderful product!

Smells good and it works as described

Lathers nicely and has a pleasant smell. Works decently well to whiten fur but not for deep stains. There's a little bit of grittiness because of the baking soda. I think the baking soda works to remove odors, but I couldn't tell if it worked better than any other shampoo.

Smells good

I specifically bought this brand, as I knew it smells fresh not perfumy. I use it in my cats litter box. Sprinkle it on and mix it in the litter and It always smells good

Soap lathers, but my dog doesn't come out smelling fresh or flowery, as if he just had a bath. Also, it doesn't "whiten" as much as I would like.

I liked the result but it brightens as her hair dries.

Easy to use, nice scent, gets hair white, works perfectly, cuts shedding, good value for the money. Easy rinseability, too. Gets hair white.