Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application. Why e.l.f. loves: Plumps and lifts your lashes all day Smooth, creamy formula infused with jojoba wax to hold lashes’ curl Effortless application in one stroke Hourglass-shaped brush head to separate and define lashes Smudge- and flake-resistant formula 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes, 100% saw a lengthening effect* Choose from Black, Pitch Black (a deeper, more pigmented black shade), and Deep Brown in the original formula, and the waterproof version in Black All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. *In a consumer perception study after 8 hours Clean formulated volumizing and lifting mascara Plumps and lifts your lashes all day Smooth, creamy, clean + vegan formula infused with jojoba wax to hold lashes’ curl Effortless application in one stroke Use uniquely hourglass-shaped brush head to separate and define lashes Smudge- and flake-resistant formula Choose from Black, Pitch Black (a deeper, more pigmented black shade), and Deep Brown in the original formula, and the waterproof version in Black All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. 100% vegan and cruelty-free.
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