Nicholas Brealey Publishing Smart Brevity: The Power of Saying More with Less

I had already read the book and overall I enjoyed it for work purposes. Ordered for my team and all copies arrived quickly together and in good condition.

El libro cumple

“Never in the history of humanity have we vomited more words in more places with more velocity,” say the authors of Smart Brevity: The Power of Saying More with Less.We’re all super busy. At the same time, smartphones deliver a flood of content. The key to breaking through is to create bit-sized content that gets noticed. Like TikTok. And like what Smart Brevity teaches.I love this brand-new book! In it, the founders of two hot media startups — Axios and Politico — share their transformative methods for punching through the noise to get people to pay attention to what matters most.Smart Brevity means: Write muscular headlines, six strong words or fewer. Create a memorable opening sentence. Provide context, why does this matter? Eliminate fluff and gobbledygook. Point people to where they can learn more.I need this help. Readers of this blog know that I often write too long. My headlines contain too many words. Sometimes it is tough for me to get to the point.I pre-ordered Smart Brevity because I am an Axios fan.Over the years, I’ve subscribed to dozens of email newsletters from media companies. No doubt, you have too. Most of them aren’t worth my time, so I unsubscribe. However, Axios email newsletters are super valuable, so much so that I now subscribe to several. Why? Because they are brief and to the point. At the top, each has a Smart Brevity™ count of the word count and the time require to read.Smart Brevity helped me. Perhaps it will help you too.

Smart Brevity is genius wrapped in generosity. It shows you how to care about your audience’s time.

In a world where there is so much of content being put out every day - and we all create more and add to it- this book a light in the dark. It talks about the principles that can. help us become focussed and concise, saying exactly what we want and then stop. It's a must read for anyone who writes - even if it is messages or emails.