L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4SM Dark Soft Mahogany Brown, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4SM Dark Soft Mahogany Brown, Pack of 1, Hair Dye

Q: What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

Q: What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Q: Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Q: What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Product ID: 5268645

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Details

Color
4SM Dark Soft
Package Information
Box
Product Benefits
Color
Brand
L'Oreal Paris
Item Form
Cream Serum

🎨50+ shades

💧Shine Serum

🕒Long-lasting color

Frequently Bought Together

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4SM Dark Soft Mahogany Brown, Pack of 1, Hair Dye

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 4AR Dark Chocolate Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

Description

🌟 Transform Your Tresses with L'Oreal's Superior Preference!

TIMELESS QUALITY - Trusted since 1973, L'Oreal sets the gold standard in hair color.
VERSATILE OPTIONS - From bold hues to subtle highlights, find your perfect match.
INNOVATIVE FORMULA - Combining cutting-edge technology with premium ingredients.
UNLEASH YOUR COLOR - Experience fade-defying brilliance with every application.
VIBRANCY MEETS CARE - Infused with Care Supreme Conditioner for silky, shiny results.

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color offers a rich, long-lasting color experience with over 50 shades to choose from. The kit includes a gel hair dye formula paired with a Care Supreme Conditioner featuring Shine Serum, ensuring vibrant, silky results that stand the test of time.

Have a Question? See What Others Asked

What is L’Oreal Preference haircolor?

What has changed with the new formula?

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Which L’Oreal Preference shade should I choose?

What should I use to maintain my hair color?

Common Questions

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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