Ultra Concentrated Liquid Laundry Detergent Soap, 64 loads (32 oz), Long Lasting Scent, 90% Less Plastic, No Harsh Chemicals, Wild Lavender, Defeats Stains & Odors, HE/Standard Compatible

::2/5/25:: another review but for the free & clear this time! Yes I ordered again but no scent because I did love the product and also wanted to see if it’s just me and my sensitive nose. Well… IT WAS ….. the lavender grew on me like I mentioned below but still wanted to give no scent a shot and I feel that you getA Fresh Take on Laundry – Clean Cult Ultra Concentrated Laundry Detergent free & clear is a WIN! Who knew doing laundry could actually be… fun? Okay, maybe not fun, but at least better for my family! This one is a thumbs up from me!First, a little goes a LONG way! seriously, just a small amount of this liquid gets the clothes fresh and clean. No overpowering scents, no weird residue, just pure, crisp, CLEAN and huge plus (for me) NO harsh chemicals. (While yes I LOVE the scent of some detergents and those booster beads etc, it’s just not worth the extra exposure to possibly more health consequences)Bonus points for the eco-friendly packaging! (Although due to the way the product was packaged in the box it arrived more than half empty and a mess on the inside & outside of the shipping box. But I’ve ordered twice & this wasn’t the case the first time. So it just happened to be whomever packaged the product this time around.) make sure packaging department does it the same way across the board so this way we aren’t hoping our cartons weren’t damaged in the shipping process because they didn’t pack it with enough packaging paper to prevent item from slamming around!If you’re looking for a gentle yet powerful detergent that does the job without the unnecessary extras, this one is a must-try. Say goodbye to artificial fragrances and hello to naturally fresh laundry. Definitely recommend!I included the pictures of the damaged carton and how it leaked all over the box so when I took a picture of it on the counter to show the carton, it was actually pretty much almost empty. There’s still a little bit leaking out of the bottom as you can see, there’s a little hole or cut that happened at some point, but also the bottom part had gotten so soaked that it just leaked straight out of the bottom as well so it was a hot mess. Amazon took care of it already, and I did have enough in there to do two loads of my laundry before having to throw it away because there is nothing left. so keep in mind It is possible to receive a damaged product like I said the first time around it was packaged really well no issues at all. The second time around, they only put one piece of packaging paper in there, so there was plenty of room for it to just slam around but again Amazon has always been really good at taking care of things and getting you a replacement a return or however it needs to be handled for you. They’ve always been good at doing that so I didn’t dock any points because that’s not a product issue that’s a shipping issue which is not the company’s fault when it comes to their product, but I did want to include it so this way other customers and potential buyers looking to purchase will keep in mind it could and could not happen. if it does try to keep in mind it will be taken care of for you. It’s very frustrating, but don’t be discouraged on the actual product.UPDATE FOR LAVENDER SCENTSo initially I used the product on three loads of laundry and figured that was enough to leave a fair review well, I WAS WRONG! While the smile does still bother me while measuring it out or if I smell it in the carton (again that is more of just a personal issue not so much the product) I legit have been using a measuring spoon to see how well this works for not heavily soiled clothing. Just normal everyday use from a toddler, a 3rd grader and a retail job and bedding. Oh and towels. It does a great job! And that lavender scent that bothers me so much is very faint and light and dare I say quite nice after it’s out of the dryer. It’s not overwhelming anymore. I notice this brand has an unscented versions so that might be something I will try next and let y’all know because for someone like me that truly does not like lavender scent this isn’t bad at all and I like it AFTER it’s been through the wash and dryer not before. So I changed my star rating because a little goes a long way and the smell is nice and faint after used properly.ORIGINAL:: So the product itself seemed to work fine now I didn’t try it out on heavily stained or dirty items. I washed my pillowcases and blankets so it did seem clean for me. The reason for just a three star rating is the smell. I’m already not a lavender person, I don’t dislike it, but I don’t have a strong liking of it like a lot of people do. With that being said this “wild lavender” smell is atrocious. I can’t even compare what it smells like but lavender is not it to be fair. It is very mild. It is not an overwhelming scent however it in no way reminds me of lavender, not real lavender anyways! so I don’t know if it can be that I’m sensitive to the scent of the other ingredients but due to the scent, this would be a hard pass for me in the future.

I was a bit skeptical about this laundry detergent as only one tablespoon is needed for a load (2T for large loads). All l can say is, "WoW!" I was surprised at how clean my clothes got and how wonderful they smelled! I used my husband's bike riding jersey as a test and I'm happy to say that after washing, the jersey smelled clean and fresh; no lingering odor like other laundry products left behind. I will be purchasing this again in the future!

I took off 1 star because this was packaged upside down and broke. While Amazon did replace at no charge, someone needs to pay attention to packaging.I purchase this brand because I like the fact that their containers are not plastic. This is the first time I got the Juniper scent and I like it. I have no allergies to it, which is an added bonus. It suds up well and cleans my clothes well.

First, I love no plastic. I was skeptical about how clean my clothes would get and feel with using so little liquid, but after now using it a few times on clothes, towels, and sheets- I love it. The smell is subtle, pleasant, and clean. I’m also sensitive to a lot of detergents, but this has so far not caused any problem or discomfort. For this price and value for the money, hands down switching.

This has a pleasant scent that is not overwhelming and leaves laundry smelling fresh. As someone who usually buys detergent for sensitive skin, this did not irritate my skin, and seemed to work just as effectively at cleaning as a traditional detergent. It is not a bad value, since the box will last several months at least, being a concentrated version.

I REALLY wanted to love this stuff. I would only recommend for lightly dirty clothes. The juniper sandalwood scent is actually quite nice, unfortunately i have to use 3 loads worth of the soap to smell it at all. The value was good with a coupon but if you have to use 3x the amount, it kind of negates the value. I've been experimenting with eco laundry products and this product is most definitely better than the sheets that leave a residue on the clothes but it's just okay

I got this to see how well a concentrated detergent would clean. I think it cleans clothes as well as the name brand pods! I found a little cup that I use to measure out the recommended unit. This size will last a long time and I don't have to dispose of a large plastic tub afterwards. Also there are no dyes added like you have with pods. We also love the scents! Highly recommend!

I love this product! It smells so amazing and a little bit goes a long way. I’m very sensitive to detergent, and this doesn’t irritate my skin at all. Ot leaves a beautiful, lasting, delicate scent on your clothing and bedding.