Agency: Starting a Creative Firm in the Age of Digital Marketing

It is awesome! Clear.

Great read.

For the marketer who is considering opening their own agency, the book covers the basics from bootstrap to firm sale - including products, price, promotion, KPI's and things to think about as you grow. While there was nothing in the book that gives it an overwhelming "wow" factor, the read is easy, the material is relevant and the advice sound.

This book will not teach you how to create an agency, but it will tell you a lot about this business. God reading.

I bought this book for the sole purpose of starting a new agency. As I am a Marketing Executive, and working in an Agency at the moment. This book not only helped me in guiding me to the right way to open an agency but also helped me in ways I could become very creative.