Happy ToothHydroxyapatite Toothpaste, Fluoride Free, Natural Whitening for Kids, Toddlers and Adults, SLS Free, Enamel Safe, Dentist Formulated with Clean Ingredients, Vanilla Frosting Flavor, 3.4oz

Oh, both of my kiddos love that toothpaste, and they finally letting me brushing their teeth, I will definitely buy it again(;Quality is great, it's just a great consistency, great brushing ability and pleasant appearance. Good durability, pretty easy to use, it's not very thick and not slimy, so it stays on the toothbrush and I also love the way it's going out of the tune, because you have to squeeze it pretty hard to get a little amount which is just right for kids. Other toothpastes are different, if you squeeze them, it's all gone.

My kids love this toothpaste. It lasts a long time and they don’t get tired of the flavor. Great for sensitive teeth while still getting that clean feeling. Especially love that it’s fluoride free.

My kids LOVE this toothpaste! It’s hard for the younger ones to squeeze the tube, but if your kid likes to eat toothpaste like mine-this is actually a benefit. For my two kids the tube of toothpaste lasts approximately 3-4 months (if they are not able to make a morning or bedtime snack out of it). I did try it once to see what the hype was-nice flavor, not minty, teeth felt clean.

Good toothpaste! If you are just switching over from a fluoride toothpaste, this one does not foam up so that is an adjustment. My kids would hide like gremlins and try and suck this tube down though. Fair warning. However that does mean it tastes good for kids! Overall good toothpaste, our teeth did feel cleaner after using this!

I was looking for a toothpaste that didn't have all the extra additives and chemicals that are found in most toothpastes. This one is a good one. Initially, I was hesitant about the price but I'm glad I took a chance to try it. The taste definitely has that vanilla flavor you would associated with the advertised cupcake flavor. Although the taste is far from unpleasant, I worry about getting the full advertised benefit of using this type of toothpaste, especially since you don't get the typical "minty" or "cinnamon-like" effects and breath freshness which are associated with brushing one's teeth. This toothpaste doesn't advertise any whitening effects since the purpose of it to basically remineralize to strengthen teeth and reduce dental sensitivity. While this toothpaste is a little pricey, I am interested to get my dentist's feedback on whether this toothpaste is in fact sustaining tooth strength and ensuring overall cleanliness. Overall, I would probably recommend this toothpaste if you're looking for a chemical- and additive-free toothpaste with minimal preservatives and ingredients.

Awesome toothpaste for my toddler triplets! They love the taste! Definitely great for the value. Easy to use! Texture is smooth and appearance attracts the boys!

The texture is good, but the flavor is too mild. My mouth doesn’t taste “clean” after using. I would prefer a stronger mint flavor.

Number one you can't beat the price point.Number two the flavor is Divine.Number three it has all the correct ingredients all the right levels of everything that you need besides fluoride (👎)Number four it is utah-based , so this is a local company for myself.Your kids are going to love it You are also going to love it and it makes your teeth actually feel clean for a substantial amount of time.My daughter hates the 'spicy' That meant gives so this is the perfect alternative for cake batter, who doesn't want to brush their teeth while tasting cake batter?!