2BEAR Latex Foam Lower Back Cushion Pillow with Lumbar Support for Office Car Couch Sofa Bed Computer Chair Seat, 15.5x13.8 inches, Blue

It is definitely better feeling than any memory foam pillow. Latex is very springy. Wish it was available without the strap as I use it in the living room.

It's a decent lumbar pillow for the car, which is why I purchased it. But I was hoping for a little firmer support than it provides.

Found this at a local store and liked how it was plushy and firm and soft all at the same time. I suspected it would be perfect low back support for me. I tried memory foam but it was too firm and the good feeling at first on those turned to where it hurt. This low back pillow is perfect!It pushes against my low back to give the support it needs and yet is plush and soft and gives enough to mold to the form of my back so it doesn’t start to feel like it’s pushing hard into my back.Hard to explain exactly but I’ve tried many low back lumbar support pillows and none have provided the support I need and comfort so they don’t start to hurt.It’s also a soft material too. I’ll have to keep it off my recliner when I’m not using it so my dog doesn’t get on it as it would cling pet hair to it.