Clairol Bold & Bright Permanent Hair Dye, BR4 Fruits of the Forest Hair Color, Pack of 1

I tried the Brown Sugar shade and got an even, shiny result with no leftover grays. The scent is mild (not the usual harsh dye smell), and the included conditioner leaves hair soft and glossy. The formula doesn’t stain skin if applied carefully. Perfect for anyone wanting bold color without fuss. I’d definitely use it again!

Absolutely stunning color! I've been dyeing my hair for 18 years, and honestly, this is the best hair dye I've ever used. The color is vibrant, fully saturates every strand, and truly stands out.Application is super easy, and the color adheres beautifully it lasts for months without fading. I also love the conditioner it comes with and the bonus touch-up color packet such a thoughtful and brilliant addition!I highly recommend this brand and color. It exceeded my expectations, and I’ll definitely be buying it from now on.

This color is great! Covered my grays. It’s a dark purple. More to the warm side than cool side of purple. I saw several people saying it’s too dark, or it’s just black. But I didn’t have that experience. My hair was light/medium brown to start. I love this color. Will be a go to for a while. Attached pics of it in the shade and in the sun so you can see the difference in the light play on the color.

The color was darker than I expected but okay . It did leave my hair feeling coarser than the L'Oreal I had been using. Color is lasting well but I won't be using it again, I'm disappointed in the lack of softness and shine.

I love the color I bought it for my daughter. She’s into this kind of color so it looks actually it turned out to be a little bit more pink, hot pink rather dark, hot pink or a purpleish pink, and it fades out very quickly.

This color is beautiful! My daughter had been using Arctic Fox temporary color for a little longer than a year and her hair was getting very very damaged, even though that type of color is not supposed to do that. We started using this about a year ago, and her hair has recovered completely! It is definitely healthy and shiny with no breaking or split ends like the other color was doing. It is a totally different experience, looking healthier right away. The color stays in for a long time, and only gradually fades, but never looks bad doing so. We are very happy that we switched!!

Works well on medium hair. I have brown hair. Like milk chocolate pudding color not super light. But not super dark. I had previously dyed my hair with same brand but slightly different color. The first box made a big difference in color in sun can see all the color. Out of the sun the just a dark variation. What I wanted. Fun in the sun professional inside the first box which I would also give a five star fade out with 3-4 week. They I used fruit of the forest. Went down well slowly fade. Bleeding out in the shower a couple weeks. Which red do that. Not a biggie. But now the washing out has stopped my roots are growing in and the burgendy color has faded but is still noticeable in the sun. I'm gonna redye. Another slightly different color. But was very happy with the results and how long it had lasted.

Beautiful vibrant color.The only disappointing thing is you don't have a tube of that special conditioner to use the following weeks after dying your hair (like nice and easy does). If it had that I'd give it five stars.It does come with a tiny packet of "dye" to boost your color later on, however is simply isn't enough.Also, the gloves really suck... Fingertips ripped easily.