Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video (2025 Marketing - Social Media, SEO, & Online Ads Books)

Google Ads has changed so much over the years. It’s hard to keep up! Here is help!Jason McDonald’s books have become my go-to for practical, down-to-earth guides when working with internet marketing. The guy knows his stuff, and he isn’t trying to sell it to you in a series of online seminars that will cost you several thousand dollars.In this books McDonald revisits Google Ads. I am sure that if you work in internet marketing you know the changes are endless and relentless. McDonald addresses the changes and informs readers about the importance of understanding the difference between Google’s Display platform and Google Search. He doesn’t just explain the difference. As always, he offers step-by-step action plans in bite size pieces. It’s like having Jason beside you teaching you how to improve your ad campaigns and, most importantly, the results. You’ll see how Google search network and google display can make or break your marketing campaign and budget.Jason readily admits that some of his ideas about the unknown and mysterious algorithms are just theories. The important thing for you to know is that he has put his ideas to the test and now shared his personal formula for success. This information could save your ad campaigns and help make the most of your tight advertising budget.My favorite aspects of this book include:-You will learn to fine tune your ads to get the most profitable clicks at the lowest possible price.-Discover nuanced differences in web behaviors and how these affect your click through rate and conversions.-Get caught up on how keyword and content marketing have evolved.-Find out how to access and use source code to brainstorm and evaluate keywords.-Understand and avoid negative costly keywords.-Work toward value instead of meaningless volume.-His to-do list will keep you busy, not with pointless exercises, but putting the information to work for your business. I’m keeping this book handy on Kindle for quick reference.If you are looking for a refreshing, clear instruction manual to maneuver through Google Ads, this book is for you. This book is packed full of phenomenal resources and links offering quick links so the reader can grow and learn more in the direction of their are of greatest need.There is so much packed in this volume. I am so glad I grabbed it. Whether you are starting out or have been in internet marketing for any length of time, this guy has information that will help.

The beauty of Jason McDonald's book is that it has something for anyone who sells anything. I've experimented with Google ads for years and had decent results, but I now realize I can do much better with a structured plan and the background knowledge McDonald offers in this book.People seem to have a love-hate relationship with Google Ads but that shouldn't be the case. In the Google Ads Workbook, an updated version of the author's previous book on this subject, there's a very high "information value" for marketers. The division of strategies between the search and display networks is a nice tough. Too many people have vague awareness about Google's display network, which can mean losing out on a whole different kind of advertising.A couple other pluses of this book:First, the final "toolbook" section contains the best shortlist of resources for those of us who want to learn more and dig deeper into this powerful marketing system. I've already used a few of the book's techniques to sell a diverse range of products online, including rare coins, sculputure and niche/rare books.Second, if you're not a math person, have no fear. The chapter on metrics will not overfill your number-crunching capabilities. Understanding Google Ads metrics is more of a vocabulary challenge than a math problem. Really, the author shows how anyone can harness the selling power of Google Ads for their own benefit, whether you have an MBA in marketing or have not yet gotten a high-school diploma. This is indeed a workbook, and if you work through it, you'll be at home with Google Ads.I've read one other book by this author. It was on SEO techniques and served as my introduction to that topic. McDonald clearly knows his stuff, has solid academic credentials along with the fact that he specializes in helping people become successful online entrepreneurs. The icing on the cake is his writing style. It's direct, uncluttered and contains zero fluff. I really felt like I got my money's worth with this book and it'll be one of a half-dozen or so that stays in my personal reference section for quite a while.McDonald's book easily earns five stars, for value, usefulness, ease of understanding and being able to hold the reader's interest on a topic that can be dry at times.