Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Product ID: 64869573
🌍4M+ copies sold globally
📚49 languages & 5 continents
🚀2 new chapters + updated content
E£ 2778
1
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Description
🌊 Dive into the strategy that makes competition irrelevant!
- PROVEN FRAMEWORK - Master the 4-step Blue Ocean process to create uncontested markets.
- GLOBAL PHENOMENON - Join 4 million+ readers transforming industries worldwide.
- LEADERSHIP ESSENTIAL - Endorsed by Fast Company as a top leadership classic.
- CUTTING EDGE INSIGHTS - Expanded edition with fresh strategies and real-time updates.
- MULTILINGUAL MASTERPIECE - Accessible in 49 languages, bridging cultures and markets.
Blue Ocean Strategy, Expanded Edition, is a bestselling global business classic with over 4 million copies sold in 49 languages. Authored by renowned strategists W. Chan Kim and Renée Mauborgne, it offers a revolutionary framework to create uncontested market space and break free from cutthroat competition. This updated edition includes new chapters, refreshed case studies, and practical tools, making it an essential guide for forward-thinking professionals aiming to lead and innovate in any industry.
Specifications
| Best Sellers Rank | #5,888 in Books ( See Top 100 in Books ) #8 in Economic Policy & Development #16 in Development & Growth #34 in Industries |
| Customer Reviews | 4.6 4.6 out of 5 stars (5,659) |
| Dimensions | 16 x 3.3 x 23.37 cm |
| Edition | 1st |
| Generic Name | Book |
| ISBN-10 | 1625274491 |
| ISBN-13 | 978-1625274496 |
| Importer | Harvard Business Review Press |
| Item Weight | 539 g |
| Language | English |
| Net Quantity | 1.25 Kilograms |
| Packer | Harvard Business Review Press |
| Print length | 320 pages |
| Publication date | 20 January 2015 |
| Publisher | Harvard Business Review Press |
| Reading age | 10 years and up |
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