BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade (3 Oz Pack of 1)

I’ve tried more hair products than I can count—gels that flake, waxes that feel greasy, and pomades that either smell overpowering or lose their hold halfway through the day. This BASED Pomade honestly surprised me in the best way.The first thing I noticed was the texture—smooth, not sticky, and it scoops out easily without feeling like you’re digging through candle wax. It spreads evenly through my hair and doesn’t clump. The hold is exactly what they promise: medium. My hair stays in place all day, but it still has natural movement instead of that stiff “helmet” look.The shine is subtle, giving my hair a healthy finish instead of that artificial gloss some pomades leave behind. Even after a long workday, my hair still looks styled but not crunchy. Big bonus: it washes out cleanly without leaving buildup, which is rare with pomades.Scent-wise, it’s light and fresh—not cologne-heavy, not sweet, just clean. My partner even complimented it, which says a lot because she usually hates hair product smells.After a week of daily use, I also noticed my hair felt softer and healthier, almost like it has conditioning properties built in. Definitely not something I expected from a styling product.✅ Pros:Smooth application, no flakes or clumpsNatural shine, not greasyReliable medium hold all dayEasy to wash outLight, pleasant fragranceActually feels nourishing❌ Cons:The jar could be a bit bigger (I’m already planning to reorder)Overall, this is the first pomade I’ve tried in years that balances performance, look, and feel. It’s become my everyday go-to, and honestly, it feels like a premium product without the premium price tag.

First time using a pomade, and can’t imagine going back or switching to anything else. I chose this one mainly because it’s the only one I could find that lacks harmful ingredients (checked with yuka). I use only a tiny bit every few days and it keeps my hair pliable and holds it well, while giving it a nice finish. Just the one small tub I got is easily going to last me a couple of years at this rate.

This is the only stuff my son will use for his amazing hair. He obsesses over his hair like all teenagers and this stuff works perfectly. It’s the product quality that we really love and it holds perfect all day long.

I like the use of clean ingredients and it has a nice scent. It is a bit thick and doesn't completely wash out without using clarifying shampoo. Also the texture is a bit thick. Overall, good product and I will purchase again.

great quality, doesn't make hair look greasy, and easy to style

Awesome product! Super easy to work with. This makes my son’s day, every day.

HORRIBLE PRODUCT!WASTE OF MONEY, I CAN'T EVEN RETURN IT BECAUSEI TRIED A BIT.TOO GREASY AND A STRONG SMELL OF CASTOR OIL

I saw a blindian man using this product on social media and I had to try it on my 7yr old son, who is also black and Indian. Except for a little bit of grease, this product literally replaces all of the others we were using to create the same effect, except his hair is even glossier now. Love this! Go ahead and try it!