e.l.f.Power Grip Matte Primer, Matte Finish, Long-Lasting, Suitable for All Skin Types, Infused with Lemon Myrtle Blend, Vegan & Cruelty-Free

I’ve tried countless primers over the years, but this one really is the best IMO. It grips makeup perfectly without feeling heavy, keeps everything in place all day, and gives a smooth, hydrated base.It’s affordable, does exactly what it promises, and honestly rivals high-end primers at triple the price. A little goes a long way too.If you’re looking for a primer that actually works – this is it.

I tried this a few days ago for the first time as it’s really popular and it works wonderfully ! It has a thick, sticky texture which was odd at first but it sits lovely and comfortably on the skin. It doesn’t make any other products I apply flaky or feel too heavy, or cause pilling. It also helps my makeup last longer as well as makes applying my base products easier, so it’s great ! Would buy again !

A good primer with stickiness to help make up longevity. I found it helps my make up last longer. I would purchase this again.It isn't a smoothing primer though so texture and fine lines will still show through.

Good grip for makeup, and very tacky which is ideal for keeping my makeup on. I find this really does help making the makeup last for hours. Only a little goes a long way so you don’t need too much. avoid getting it in your hair or eyebrow because it makes them really sticky, and looks like you gelled them. Not for use around your eyes either. Definitely good at covering up pores.

Good quality. Does the job. Very sticky and works well

Did not like this at all very sticky to put on took ages to dry on my face

Fave primer. Haven't used anything else since I started purchasing this one. No breakouts and make up lasts.

This primer is amazing, I have rosacea and have to be very careful what I use, this primer keeps my make in place all day especially when I use it with the Huda beauty setting powder, amazing duo for sensitive dry/rosacea skin