- Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz

I have used several high-end concealers over the years, but the IT Cosmetics Do It All Radiant Concealer has quickly become my new favorite for daily wear. Finding a shade that matches fair skin without looking chalky or overly pink can be difficult, but 120 Fair Warm is a perfect match. It provides a natural, golden undertone that instantly neutralizes any redness or discoloration around my eyes. The texture of this concealer is where it truly shines. It feels incredibly lightweight and serum-like upon application, likely due to the inclusion of hyaluronic acid and niacinamide. Unlike many medium-coverage products that can feel heavy or mask-like, this formula melts into the skin and provides a genuine glow. It brightens the under-eye area beautifully, making me look well-rested even on days when I am not. What impressed me most is the creaseless finish. I have fine lines around my eyes, and most concealers tend to settle and emphasize them by midday. This product stays flexible and hydrated throughout the day, maintaining a smooth appearance without the need for heavy setting powder. It manages to provide enough coverage to hide dark circles while still looking like actual skin. The applicator picks up just the right amount of product, and a little goes a long way. I find that it blends out effortlessly with either a brush or a damp sponge. If you are looking for a concealer that prioritizes skin health and hydration while still delivering reliable, radiant coverage, I highly recommend giving this one a try.

This is a super light weight concealer that I find works incredibly well under eyes. I have hereditary dark circles that absolutely nothing covers up, but I find that this does help to make the color less dramatic and more awake. I find it blends in effortlessly and it quite thin in that it doesn't feel cakey under eyes. I have also used it to spot conceal on my face and it worked well for that as well. I do have dry leaning skin and I find this doesn't cling or make my skin feel any more dry with it on. I enjoy the sponge tip to help spread the product more than I thought I would. I do think this is a really good concealer, but you can also find drug store concealers that are cheaper and just as effective.

Blends incredibly well and it was easy to match my color with the shades that are available. The texture was smooth as I used my fingers to blend. It definitely made my skin feel moisturized. The concealer is not sticky at all and the coverage is amazing, it hides my dark circles well.

I love this for a daily basis. The texture is smooth and easy to apply. It moisture the skin and has full coverage as well. Make sura to choose the right tone of your skin.

I got "influenced" into this one. It's not wonderful. Color matching is difficult on line and this is no exception. My mistake but I went a little too dark and it's got a lot of pink/peach in it when I wanted a more yellow based concealer. That's not the products fault, although the description could be a little better. The product itself is fine but it's not setting the world on fire. It's a decent size, it blends well but it's not significantly better than my Maybelline age rewind. This is a product to try if you can see it in person in a retail shop. It may work better for you but I don't think it's a good "roll the dice on-line" kind of product. It absolutely does not have the feel of skincare. It's concealer and that's it. Coverage is average and, again, Maybelline age rewind feels more moisturizing.

The texture is smooth and easy to apply. Get your color match from the IT Website! You put in the color and brand you are currently using and they give you an exact color match! My color matched perfect! It hides my redness, veins, and dark spots. It a bit pricey and it doesn't look like a lot of product but it does last a long time. Its not oily. It does not have any smell.

This is a good product. This brand always delivers a quality product. The texture is smooth, good coverage and moisturizing. It doesn’t dry my skin out when I wear it. It has a good consistency. It’s not super thick like some full coverage foundation yet it isn’t thin either. It covers the variances of blemishes easily. It’s not super expensive which is good. It doesn’t dry go on a little lighter than pictures so go a shade darker than you think you need or maybe I’m just not very good at picking my shades. It’s a great foundation and I will reorder again, just a little darker.

Not worth the cost. I found my L’Oréal concealer(which owns IT) works just as well and is about half the cost