Purity Toothpaste | Natural Whitening Toothpaste Without Additives | Organic, Vegan, Fluoride & SLS Free | Coconut-Based Formula w/Fresh Mint Flavor | 3.4oz, 1 Pack

Better than all the other hydroxyapetite toothpaste! Ingredients excellent and I threw out all the other ones I tried! Great toothpaste and taste. Made my teeth feel really clean!

Great toothpaste! Leaves my mouth feeling very clean and fresh, with a mild mint flavor. I love that it’s natural, vegan, and free from fluoride and SLS — gentle yet effective for everyday use.

NOT Better and Better / Worst and Worst ....I have bought 3 of 96.4 gr plastic bottles and 2 of them were broken at the bottom ! I am glad that I have opened all 3 / over packaged and over priced !! The first time in my Life that this happened and I am already retired on fixed income !!! My first and last purchase ....

Great natural toothpaste! Clean ingredients, vegan, fluoride & SLS free. The mint flavor is light and refreshing, and it’s very gentle on my gums. It doesn’t foam much, but my teeth feel clean and fresh. Perfect for anyone looking for a natural oral care option. Would buy again!

I've been using the Better & Better Detoxify Hydroxyapatite Toothpaste for a few weeks now, and I’m genuinely impressed. The fresh mint flavor is perfectly balanced - refreshing without being too strong or artificial. What I love most is that it’s gentle on my sensitive teeth and gums, yet still makes my mouth feel super clean and smooth after brushing. Knowing it’s infused with hydroxyapatite, vitamins B12 and E, calcium, and zinc gives me peace of mind that I’m supporting enamel and overall oral health naturally. It’s also a huge plus that it’s fluoride and SLS free, made with vegan, organic ingredients, and packaged in planet-friendly sugarcane tubes. I feel good about what I'm using and its impact on the environment. Highly recommend this to anyone looking for a clean, effective, and gentle toothpaste that really delivers on freshness and whitening!

Exploded inside its box

The bottom seal is open I was squeezing the the toothpaste and it was coming out the other side.

I can’t believe how quickly this toothpaste improved my dental health. For years,I have dealt with lightly bleeding gums when I floss. After just three days of using this toothpaste, my gums have stopped bleeding during flossing. Mint taste is pleasant, not overwhelming. I am also interested in seeing the benefit of hydroxyapatite in preventing cavities.