COLOR WOWRoot Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

I’ve tried different powders and sprays to cover roots and this is by far the best product I’ve found. Covers gray and helps fill in sparse areas with a single application, stays all day, washes out easily, and looks natural. The brush is great, too - love the two sizes, and it holds up very well when other brushes tend to disintegrate over time.

I really like how easy this is to use when I just need to cover up a small spot — it blends perfectly and looks super natural. The formula really does stay put, even with a bit of sweat or humidity, which is a huge plus. That being said, I’ve got a lot of grays all over, and using it for my whole head would take forever. For quick touch-ups though, it’s absolutely worth it and does the job perfectly!

Works great for me. Have been using WOW for years. Covers thinning temple areas very well and naturally. Grey hair coverage is OK, not the best, but I love the convenience of this product. Have also used sprays, but they are messy and leave spots on my clothes when sprayed. The spots do not wash out easily.

Quick and easy coverage for gray roots!Powder goes on smooth. Follow the easy directions on box using the short side of included brush. A little goes a long way for those quick touchups! Not sure if you can see the difference clearly on this photo. Left side roots is with WOW, right side is my gray hair. 🤫

After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch.WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line!The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

Love this product. Easy to apply. You barely know it’s there. Covers nicely. Doesn’t weight your hair down. It is a small compact. Easily fits in your purse. It is small compact but it goes a long way.

I've been using WOW for awhile and while i like it, I think it's pretty on par with the ones you get at the drugstore for less. The product itself works well but far from perfect in terms of coverage and staying power. I think the sprays stay better to be honest but it's easier to get precision with a brush/powder. I like the wow color better than the drugstore brand which is why I continue to buy it but again it's really no better than the powders at the store which are cheaper. I suggest you try several to find the best color and just accept you'll have to reapply a few times a day.

Oh this stuff really works. Doesn’t make your hair greasy or feel weird. Doesn’t rub off on my pillow. Helped me cover my roots for an extra 3 weeks beyond my touchup appointment. The container will last a very long time. Great value for the money and so easy to apply. Really glad my stylist recommended this to me.