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✨ Root coverage that works as hard as you do!
COLOR WOW Root Cover Up is a fast-acting, water-resistant mineral powder that instantly conceals gray roots and regrowth without harsh chemicals. Its reflective pigments create a natural, multi-dimensional finish that lasts until shampoo, even through sweat and swimming. Cruelty-free and paraben-free, it also fills in thinning areas to give hair a fuller, thicker look—perfect for busy professionals who want flawless hair between salon visits.







| ASIN | B00N514J1M |
| Best Sellers Rank | #1,097 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Mascaras & Root Touch Ups |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Blonde |
| Container Type | Box |
| Customer Reviews | 4.2 out of 5 stars 21,860 Reviews |
| Full Cure Time | 6 Months |
| Global Trade Identification Number | 05060150185410 |
| Hair Color Permanence | Permanent |
| Hair Type | Dry |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer Part Number | CW541 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW541 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. |
| Unit Count | 1.0 Ounce |
R**.
WOW is right
My hair is naturally auburn with a lot of sparkly white hairs. I dye it a bolder red, and I couldn’t get an appointment for awhile. I decided to try this to see if I could stretch my root touch ups. I’m surprised how well it works! I did not need to reapply it at all, as promised, it stayed put until I washed my hair. I think it gave a slight orange cast to my scalp at my part line, but it wasn’t very noticeable- I noticed it simply because I was examining my part line to see how well the product was lasting. It really blended perfectly and even camouflaged my sparkly white hairs.
H**E
Can’t live without it
Great product! Easy to apply, looks natural, and lasts. Helps me stretch out my hair appointments by a couple of weeks, so it saves money. I take it on my travels and it hides my gray well, especially in photos.
K**K
Great product!
This is a great product! It was recommended by my stylist and it works wonders between coloring. I have to do my roots every 2 weeks as I am fully gray and dye my hair my formerly natural brown. I can now go 3-4 weeks between coloring. Goes on easily. Does not come off unless I scratch . Then a bit gets under my nails. Well worth it for the great coverage. I use the medium brown. Lasts until my next shampoo. Also perfect for long trips when you can't touch up the roots.
F**M
Helpful
This product works well to temporarily cover gray/white roots. A little can come off on your hands if you scratch or rub your head.
S**.
Incredible product!
I was skeptical but this product is amazing!! It covers up my roots and my greys in between coloring. It is very easy to use and apply and it stays on very well until I wash it out. The light brown color was a perfect match for me. I feel so grateful to have this product so that I feel very put together, even when my color is a mess! P.S. I never write reviews, but I had to for this product!
L**A
Dark Brown: Buyers Beware
After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch. WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line! The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻♀️ NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.
S**L
It works but doesn’t last
I wanted to love this product because it does a really good job covering gray roots. The color blends naturally with my hair, it’s easy to apply, and it gives instant coverage without looking messy or fake. For a quick touch-up before going out, it definitely works. The downside is that it doesn’t last as long as I expected. I noticed it started to fade and come off throughout the day, especially if I touched my hair. For the price, I was hoping for better staying power. Overall, it’s a good temporary fix that works well for instant coverage, but don’t expect it to last all day without needing to reapply.
M**Z
A Quick Fix Between Salon Visits
This product is amazing for covering gray roots instantly. It's easy to apply, looks natural, and stays put until your next wash.
T**S
High Quality
I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.
B**M
Ja, ich bin bis jetzt sehr zufrieden!
Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.
A**R
Bra produkt
Perfekt
F**Y
WOW It works!
Great product, does what is says on the tin. A little expensive but it works!
M**Y
Great product
This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
Trustpilot
3 days ago
2 days ago