Matrix CULT DIR ROYAL PURPLE

Went a long way, colour was bright used on my daughter she loves the colour and that it didn’t fade quickly as with other ones I have used on her hair, will definitely use again

Gorgeous colour love it

Matrix so colour royal purple is one of the best dyes i've found on the market so far.* If you have dark hair like me you do need to bleach it first (recommend b blond!)* Lasts in hair for a good few months if you wash your hair with proper purple hair shampoo (recommend fudge shampoo)* Turns to navy blue almost facebook blue, then teal then ombre lighter blue/green as it comes out over the period of several months.

colour is great kept it for 30mins and I had the deep purple that i wanted only downside is that there are no instructions in English you have to Google to ask others how best to use it. Otherwise would have given 5*

this is honestly the best and longest lasting dye ive ever used! only after 6 weeks it starts fading to a light blue and thats only at the front of my hair. its gorgeous and i always get compliments on yhe colour of my hair! its a shame that its getting more expensive though.

Bleached my hair first cause I've dark hair anyway colour is very vibrant although for the first few days purple was on everything mostly due to the dye that stuck to my skalp but now there's no problem with it I would highly recommend this the colour is staying very well for semi permanent very pleased with this purchase

I love Matrix hair colour! I'm a hairdresser and when my client wants a vibrant funky colour. Matrix is my go to. I've tried other brands and find that they fade way too quickly where as matrix doesnt! This is my hair after pre lightening, I'm in love with this royal purple.

This is one of the best colour makes I have ever used, the colour just doesn't fade! I had to redo my roots after 9 weeks but didn't have to bother with the rest of my hair because the colour just hadn't changed at all (a first for a brilliant colour). I have had so many complements about the colour of my hair (and it is exactly the the colour its ment to turn out)The only reason I gave it 4 stars was because for the first week after having coloured my hair I woke up with purple everywhere (hands, neck, face) but found my daughters medicated cleanser got it off brilliantly, so will definitely buy again!