Loss of Highlight or Shadow detail is reduced or eliminated by the use of this Digital Target which has black, white & 18 % gray panels that feedback through the camera's histogram providing correct exposure with predictable results. Created by photographer Ed Pierce, perfect for the Digital Image Maker both in the studio or on the go. The Panel feeds back through the camera's Histogram. Rather than using a single middle tonal value, you can customize your exposure based on the histogram spikes that record the highlight & shadows. The Neutral 3-Tone Panels allow for custom white balancing, accurate metering and exposure monitoring through the camera's histogram function all with a single shot. Vastly improves setup time over the original target, minimizing the need for post correction to your image files. Drastically reduce your workflow on the back-end by getting it right on the front-end. By using the Digital Calibration Target, you can achieve perfect exposures and white balance every time. The targets, on collapsible reflector style frames fold to one-third of their open size to fit easily into most camera bags. The perfect compromise between the 14" Pocket Target and the Original 34" Target. It folds to just 10" to fit easily into any cameracase and features a highly efficient, white reflective fabric on the backside. The 24" Target is popular with many location photographers for events, sports and portraits due
| Item Weight | 0.75 Pounds |
J**Y
Time Saver
I love this product. It has already paid for itself in terms of saving me time trying to get my white balance correct. I would definitely recommend it. Love the target in the center of the gray area as trying to focus on other gray cards was difficult.
B**K
Great product, high price
Anyone looking to buy this product has to be thinking, "how can this be so expensive?" It's a perfectly fair question, especially when you see so many wonderfully-affordable knock-off brands in the photography space. After all, it is just a foldable three-colored piece of fabric and a DVD. I guess you're paying for the DVD.Pricing concerns aside, this is an excellent product. I can use the lighting histogram now with confidence (often even without the target, though it's better with), something I couldn't do before I watched the video and bought the target.I would like to own more sizes of the target, but I'm having trouble justifying paying for intellectual property that I already own.At a lower price, this is a five-star product. As it stands, four stars.
C**B
Does what it's supposed to do.
For what I do, I wish there was a larger version but I like this. I own 1 fr each of my 3 kits.
S**D
Okay for Canon but not for D800
I've used this with both the Markiii & the Nikon D800. It worked great with Canon but the D800 is having problems with their custom white balance being overly green. I know you can correct by offsetting magenta by 1 in the settings, but it only seems to happen when I use this target with all 3 colors, or just a white card. I switched to an 8x10 solid grey card & now the Nikon is right on! So, I definitely recommend this for Canon users.. Plus the built in reflector is nice, but if you have the D800 just get a larger grey card.
R**L
Good Stuff!!
Compact, excellent quality and small enough to fit into my camera bag or backpack. This is everything the manufacturer claims it to be...no false advertising here! Saved me big $$ on replacing my old studio lightmeter. Now, studio strobes or outdoors, two quick shots and my exposure is perfect. Wish I'd known about these sooner. Everyone needs this target.
M**E
Good product and it even comes with an informative DVD
This and similar devices are very helpful to me when in the field. They're lightweight and saves some time in the editing chair by setting the custom white balancing at the time during the photography session. Recommended, it even comes with an informative DVD.
L**Y
Great product
This product is very high quality and does it's job, but I wish I had bought the smaller size. There is no benefit of lugging around a bigger one when a small one does exactly the same thing.
N**O
used for a commercial shoot
and it worked great. I use wide angle and fisheye lenses, so I recommend using the 24" target to fill the frame.
Trustpilot
2 weeks ago
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