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✨ Unlock vibrant eyes that last all day — because your lids deserve legendary priming! 🎨
Urban Decay Eyeshadow Primer Potion is a vegan, paraben-free eye primer designed with advanced polymer technology to deliver up to 24 hours of crease-free, vibrant eyeshadow wear. Featuring a color-correcting matte finish and a versatile applicator, it creates a smooth, hydrated canvas ideal for all skin types, including sensitive eyes. This cult-favorite formula ensures your eye makeup stays flawless and fresh from morning meetings to after-hours events.



























| ASIN | B01486C41O |
| Benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. |
| Best Sellers Rank | 22,123 in Beauty ( See Top 100 in Beauty ) 10 in Eyeshadow Bases |
| Brand | Urban Decay |
| Brand Name | Urban Decay |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 455 Reviews |
| Finish Type | Matte |
| Item Dimensions | 10.2 x 12.7 x 10.2 centimetres |
| Item Form | Cream |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 15 Grams |
| Item form | Cream |
| Item volume | 0.33 Fluid Ounces |
| Manufacturer | HBWO2 |
| Manufacturer Part Number | S1880806 |
| Material Features | Paraben Free, Vegan |
| Material Type Free | No Parabens |
| Model Number | S1880806 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Product benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. Product benefits This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. See more |
| Skin Type | All |
| Skin type | All |
| Specialty | Vegan |
| Unit Count | 1 count |
N**A
Brilliant for sensitive watery eyes
I bought this as I have extremely sensitive eyes from many operations, as I’ve got older (52 now) my eyes have become so watery, I have blepharitis and allergies too. I haven’t been able to wear eye shadow for months. After asking google for how to wear makeup when my eyelids are always wet, it suggested this. It has worked immediately. I use a Qtip to dry the lids then smear a small amount on to my lids, wait for it to dry and apply makeup. My makeup stays put all day! I am so grateful to have found this, I have eyes back again.
M**R
Brilliant product
I am so pleased with this product I'm writing a review! At the start of this year I developed a sudden allergy to my eye make-up and had dry, itchy, raised skin on my eyelid which kept splitting. I changed my makeup and my brushes and bought this as a base. It works really well. It's a great base and holds my eye shadow in place but it is also hydrating and my eyelid is slowly recovering, it no longer splits, is no longer itchy and is much less dry.
K**S
Amazing and sparkly
I use this daily, only thing that keeps my eyeshadow from creasing. It lasts for hours!
L**G
Not for me
Doesn't seem to smooth out any imperfections very thin not for me maybe it's because of my age
A**R
Eyeshadow primer
Stops eye pencil from smudging
P**S
Magic
Love this product. I have hooded eyes and my eye shadow tends to wander, but this helps it stay put.
C**T
Makes eyeshadow last all day
Quirky little "potion" style. Great primer that makes eyeshadow last all day, without blotching into eye creases over time. Best primer over tried at a great price point Gives the colour a little more vivid life. Can make them a little darker than without but worth it for the longevity of wear
A**R
Best I know
Main go to for brilliant eyemakeup
A**R
So-So
Not very wowed by the product.
M**A
best eye primer ever
loved this and been using since 2000's it keeps the eyeshadow all day long
D**B
Good product but defective
I’ve used this for years and it really works well. Unfortunately when I unscrewed the applicator it was bent inside and so I used the applicator from my empty one. Smaller size than the one I ordered so it doesn’t fit far enough into the tube.
H**R
Dried Out
I believe this to be a decent product, however the one I received was likely old stock and dried out. It is difficult to get out of the tube and not fluid.
D**I
Bester Primer
Für mich der beste Lidschatten-Primer, den ich bei Amazon zum Zeitpunkt des Kaufs für einen super Preis bekommen habe.
Trustpilot
1 day ago
4 days ago