Groomer's Edge Alpha White Pet Shampoo, 16 oz

I love using this product for my white coated dogs, who love to get as dirty as they possibly can. This product gets rid of the discoloration of their coats and brings them back to that gorgeous white. It also smells great

This stuff is truly amazing. Our golden-doodle loves when it rains and the mud that comes with it. She is Mostly white and loves going out to help when we feed the horses so naturally she always get's dirty and taking her to the groomer once a week isn't an option. The breeder we got her from recommended this stuff and it's SOOO amazing. The smell is ok, but the job it does is phenomenal. I have pictures of her after getting muddy and then right after her I bathed her that same night. I love this stuff. It makes her furr extremely soft as well. It doesn't irritate her skin. I was scared it would irritate her skin and has not which I'm thankful for.

I have two little poodle crosses and this shampoo is awesome! It whitens, helps de tangle them ( not huge mats, but smaller tangles) the smell GREAT afterwords! I would highly recommend it!

I use this shampoo on my Westie and it brightens her coat. It smells good too.

This is the best whitening shampoo I've used. I have a light-coated golden retriever with a lot of white feathering on his legs and belly. Before using this product, the white sections of his coat always looked a little dull. After using this shampoo, I can hold a sheet of computer paper up to the white sections of his coat, and the fur actually looks a little whiter than the paper. I would highly recommend doing a double wash for the best results. It really does make a difference and is worth the extra time. I would also recommend a good conditioner because this shampoo can be a little harsh and drying. I use Coat Handler conditioner as a leave-in, diluted 40:1 and this really balances out the harshness of this shampoo.

My wife has raved about this product for our long haired Champion Golden Doodle. As a Master Trainer, she is very particular about the products she uses for our dogs and what she would recommend to her clients. This is at the top of her list. As to dealing with the company, when it first arrived and it opened in transit spilling out through the inside of the packaging, the company immediately replaced it with no problem. Great to deal with. Highly recommended.

This is a fabulous shampoo! The scent, the sudsing power, the rinsability… it’s great! I’ve always loved this shampoo, from when I started using it years ago!

Received a bottle wrapped and secured in plastic to hide the fact that the bottle had already been opened and 1/10 of the contents used. Now that I think about it, the plastic bag was probably used in case the bottle leaked while in transit since a new bottle would have had the inner opening securely covered. What a rip off!