Americolor Soft Gel Paste Food Coloring, Chocolate Brown Net WT. .75oz

Excellent concentrated color for what I needed - can’t use red/green for a decent brown (football, tree or hair color for sugar cookie decor)

This color is so beautiful, I added it to my son's cake cause went with them I thought. With mine made it a lighter color cause what I wanted.

This was a great purchase. The dispenser bottle worked so much better in getting out the color than that other well known color gel that starts with a W. I usually have to wear gloves to color my cookie decorating icing, but with their dispenser I did not have to.Most importantly the color mixed well and was a rich color!I am going to replace all my food colors with their products!

Needed black icing I used this as a base to color my buttercream iceing It didn't leave an aftertaste & the color was awesome

Love the product

This is a very good good color! I used it to make coffee bean cookies for a coffee birthday party! I did have to use a fair amount I order to get a dark brown, but it is definitely better than other gel food colors I have used in the past. Will definitely order this brand again!

It works well for dying slime. It doesn’t make it like Hershey brown but more like brown sugar brown, maybe a little darker.

Just starting with this craft and did not want to take a chance of not being able to get the right color by mixing other colors. This worked perfect! When I needed brown I went straight to this bottle. Great consistency.