COLORCHARM Powder Hair Lightener | Up to 7 Levels of Lift | Dust Free | Packaging May Vary

This bleach lightened my hair effectively and gave me the results I expected. It works quickly, so you need to watch the timing to avoid over-processing. Overall it does the job, but it’s strong and best used with care.

I’ve been dyeing my hair since I was 12. I’m almost 40 now, and after decades of saying “I’ll never bleach again,” guess who ends up with $30 worth of tiny packets or some sad drugstore box bleach? Yep. Me. Every time.So recently I had a grown-up moment and finally decided to be smarter with my money. I bought the big 1lb tub of Wella ColorCharm Powder Lightener—because honestly, Wella has been one of my go-to brands for years, and buying the tub on Amazon is way cheaper than hitting up the beauty supply store like I used to in my reckless youth.I mostly use this for my “money piece”—you know, the part of your hair that screams look at me and gets a fresh fantasy color every few weeks. This bleach handles that job beautifully, lifting my dark brown (almost black) natural hair to a warm blonde in about 45–50 minutes. That red/yellow tone it leaves is perfect for the pinks, reds, and purples I usually use—it actually helps my fantasy colors pop.It also works well with other brand developers, but if you want smoother, more consistent results, I still recommend Wella’s developer. It just vibes better with the powder, like a good hair duo should.Of course, this is bleach—not a magic wand. It works best when your hair is in good shape. Trust me, I’ve ignored my own advice before and walked away with crunchy, straw-textured ends. That’s not Wella’s fault—that’s me thinking coconut oil can undo months of heat damage. (Spoiler: it can’t.)Pro tip: Mix it fresh, measure properly, and work in small sections. Bleach waits for no one. If one side of your head gets a 20-minute head start, rinse it first.All in all, this stuff delivers. It lifts reliably, doesn’t puff up like a science fair project, and hasn’t let me down.

Finally a product that helped me achieve the color I wanted. I have salt and pepper hair and it’s pretty resistant so whenever I tried to bleach it to a platinum, it always just came out yellow.. this stuff got me to the level I was looking for.

Great brand. Great quality. Purchased multiple times and will keep using!

A go to bleach powder for high lift for all the bleach heads! Depends on what my hairs like id get the blue shock powder or this. I prefer the tub of powder because one pack for having a lot of hair isnt enough.

This was perfect for lightening my daughter's hair.

very good product

good. lightened hair as its supposed to.