COLORCHARM Permanent Crème Hair Toner | Free of Animal-Derived Ingredients, Parabens Free & Gluten Free | 2 oz

This toner is my secret weapon for icy, salon-worthy results at home. I used it on pre-lightened hair and it completely erased brassy yellow tones, leaving behind a gorgeous polar silver-blonde finish. The formula is gentle, didn’t dry out my strands, and the color held up surprisingly well over time. I also appreciate that it’s free of parabens and animal-derived ingredients. If you want that cool, clean blonde—this is it.

I'm a 54 yo woman with long, fine, naturally curly 3b hair. I've been coloring it for years with Loreal Cream Permanent 9NN. My roots however, are mostly white. Not grey or silver, but very white, so even a T18 was more color than the root and I'm ready to allow the grow-out to happen. My daughter did a bleach on the mid-shaft down to get the blonde out and put an Olaplex treatment as a layer of protection. We put the toner on using 20 volume and left it a total of 40 minutes covered with a platic bag. This toner is much gentler than the liquid. It barely had a smell. I washed it with purple shampoo starting from the ends first working my way towards the roots, making sure of full saturation using cool water. I let that sit as I showered, not hurrying. After thoroughly rinsing in cool water, I gently worked a curl friendly conditioner through and finished my routine. The color came out absolutely beautiful! It's even and a true polar ice; matching my natural roots better than I could have imagined. We went to the city the next day to shop for my g-sons graduation party and I had a salon appointment for a shape-up. Everywhere we went, we were asked about my hair: whether it was my natural color or which salon I went to. My daughter was beaming as the complements came her way. She only does her and my hair as a hobby-not trained. If you're looking for a toner that's going to be gentle on your hair and come out the color you want, this is a good one. You can't hurry it, but it's worth the ending. My hair is soft and shiny. Someone asks about it everytime I go out. Most importantly, I absolutely love it and see myself going through the trouble of keeping it up.*unpaid/unsolicited review *

One of the very best toners for getting platinum blonde hair! Product always arrives fast and in good condition.

Nice color

I’m sure this product works for other hair colors. I have dark hair that was not lifting enough - too much orange/red tones for this toner to ever reach its potential.

this was my first time bleaching my hair so there were a lot of things i didn't know when it came to that sort of thing. to my surprise, it was easy to use and a good quality product. i highly recommend this product to anyone looking to bleach their hair. "DONT FORGET THE DEVELOPER"

It's not a pleasant color. I've tried it on multiple shades of blonde and brassy brown hair and bleached hair. Any shade I used it over came out a yucky ash color. A mix of like pure double ash, olive green, grey. Like the color of cigarette ashes mixed with pea soup mixed with paper bag brown. Smells so strong and nasty. Really bad for your hair too. It's harsh. Also doesn't neutralize reddish brassy tones

This toner gives bleached hair a nice light grey color and helps reduce the yellow. Sadly, it doesnt last long. Even rinsing hair with some conditioner a couple times a week causes it to fade. Not cheap, the cost adds up, so I had to stop using.