my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?

This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to. I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs. I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for. Have a Beautiful Wella Hair Day!

what developer do i have to buy for this?

I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :)

Can you use this without developer?

hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3

How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.

Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon).

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Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.

Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon).

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Description

🌈 Color Your World with Confidence!

DELIGHTFUL AROMA - Enjoy a gentle floral fragrance while you transform your look.
ENDLESS CUSTOMIZATION - Choose from 62 shades across 5 tonal families for a look that's uniquely you.
QUICK EASY APPLICATION - Mix 1 part color with 2 parts developer for a hassle-free experience.
SATURATE WITH CONFIDENCE - Liquifuse Technology ensures excellent gray coverage for a flawless finish.
UNLEASH YOUR COLOR POTENTIAL - Experience vibrant, long-lasting results with fade resistance.

WELLA Color Charm Permanent Liquid Hair Color offers exceptional gray coverage with its innovative Liquifuse Technology, delivering up to 43% more shine compared to untreated hair. With 62 intermixable shades across five tonal families, this product allows for endless customization. The application process is straightforward, requiring a mix ratio of 1:2 with developer, and a total processing time of 15 to 30 minutes. Plus, it features a gentle floral fragrance for a pleasant coloring experience.

Reviews

D**M

Lasting color

I’ve tried many at-home hair colors, and Wella is by far the best. The formula applies evenly and doesn’t drip, which makes the process less messy. The color payoff is vibrant and true to the shade on the box.What impressed me most is how soft and shiny my hair feels afterward — it doesn’t have that dry, straw-like texture that some other brands leave behind. The coverage on grays is excellent, and the color has stayed rich even after several washes.Overall, this feels like professional salon quality at home. I’ll definitely keep repurchasing.

17.09.2025

V**C

Happy found this!

I use this product monthly and I am glad I get it monthly! This is great color which I like very much!

10.09.2025

A**R

Long lasting color and leaves hair soft

Been using wella color charms with 20 developer for at least 20 years. Will not even think to use anything else. When you find a product that works well no need to change anything.

6.08.2025

B**L

Long lasting color but a bit runny mixture!

Bought this when my gel tube I usually use was out of stock. I like it ok but will go back to the tube if it’s in stock. This was a bit more runny which caused drips. It’s priced right and color was spot on! It worked well in a pinch!

11.04.2025

T**R

Dependable color

Very dependable product. This brand is true to color and easy to match to your hair color

6.09.2025

R**H

Yes it's beautiful

Color is vibrant and beautiful. It's warm but not red. Stunning

4.05.2025

J**W

Results of hair dye

It did a good job.

20.05.2025

S**S

Colors gray well

The color is perfect and long lasting.

12.03.2025

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