Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

This is a very helpful book for marketers. Especially when I didn’t major in marketing in Uni. As a media graduated marketer, I found this book very informative and easy to digest. I read it on kindle app so I can mark all the useful sentences.

Very good books. perfect shipping.

The book has a lot of information,.one has to pick what they need out of it. I use it for one of my courses in brand management.

Up to date examples but mainly American. Easy to read. Good content.