Crown Royale Whitener Grooming Powder for Dogs, for Whitening Yellow Coats/Spots/Stains, Made in USA, 2 lb

Used on the tail and chest of a toy breed and it definitely brightens and whitens as advertised. It is messy. You have to mix with peroxide, stir into a paste, apply and let dry. If you have a larger dog, you will need the bigger box or get two of these. I will buy and use this again unless I can find something that works as well without the mess. It is quite gentle, did not dry out or do any damage to the hair. Also, it took a long time to arrive...plan ahead and you will be fine.

Nice, gooey, thick, and rich. Great whitening power that sticks well even without the use of a cream base.

This product really helps take out stains in a white coat. Well worth it.

The packaging does not have an ingredient list. Fishy at best and I haven't seen a difference after use either. After feeling and using it, it seems like super expensive baking soda.