Is this more of a high profile hat and or low profile?

It's more high then low.. it's not real high. But it not a low profile.

Yes we only sell original , Licensed Ariat products. Thank!

Why is this hat $24 bucks when you can get it right from ariat for $20?

I can not answer that question. We are required to sell at the price Ariat calls their "imap" price. If we sell for less, they can cancel our account and actually stop selling to store to resale. I will bring it to their attention because it is not fair, in my opinion, for them to sell wholesale to stores, then turn around as sell direct to customers for the same retail prices. This means they are in direct competition with who did all the work to make their brand so successful. They end up making twice the profit than their stores. Again, that is my opinion. Another reason we can't lower the price is that we have to pay Amazon a commission, in our case 20% of each sale. So the $24.00 cap to Amazon is $24.00. They in turn only pay us $19.20. Charlene Jones Phenix Serum & Western Store Phenix City, AL

Is the mesh a softer fabric type mesh or the stiffer mesh like the classic trucker's cap?

Its medium. It got soft since i wear it all the time.

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