Is this is sulfate free?

Yes! We are free of SLS/SLES sulfates.

How long will it take to see results?

Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.

Is this good for curly hair?

Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.

Will the products help my hair color last longer?

Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

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Joico Defy Damage Protective Shampoo 33.8 fl oz

Joico Defy Damage Protective Shampoo 33.8 fl oz

Product ID: 276072945

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Details

Brand
Joico
Item form
Liquid
Hair type
Color Treated
Scent
Unscented
Age range (description)
Adult

🌿Moringa & Rosehip antioxidant boost

💧33.8 fl oz hydration power

🛡️Keratin protein repair shield

Description

🛡️ Defy damage, flaunt flawless hair every day!

COLOR LOCK CLEANSE - Gently removes buildup while preserving vibrant color for lasting brilliance.
DAMAGE DEFYING FORMULA - Keratin and Arginine work synergistically to repair and strengthen hair from within.
RESILIENT HEALTHY HAIR - Daily use promotes softness, shine, elasticity, and visibly healthier hair.
LUXURIOUS LATHER EXPERIENCE - Rich, creamy foam that pampers your scalp and strands without stripping natural oils.
ANTIOXIDANT RICH NOURISHMENT - Moringa Seed and Rosehip Oils infuse hair with essential vitamins and moisture.

Joico Defy Damage Protective Shampoo (33.8 fl oz) is a professional-grade daily cleanser designed to protect color vibrancy and repair hair damage. Enriched with keratin, arginine, moringa seed oil, and rosehip oil, it strengthens hair by replenishing lost proteins and amino acids while delivering antioxidant-rich hydration. This shampoo creates a rich lather that gently removes impurities without stripping natural oils, leaving hair soft, shiny, resilient, and healthy-looking—perfect for millennials who demand both performance and style in their haircare routine.

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