Online Brand Protection: Proven Strategies for Protecting Intellectual Property Rights in a Constantly Changing Digital Age Paperback – August 29, 2022

Josh is a great writer, and his manner of moving from what is familiar into technical issues of protecting your online product identity is smooth and painless. From the information in this book, you could get an idea of how vulnerable your product or IP is, and formulate a plan to address protection. Actual things you can do NOW.Josh has walked the brand protection walk, and I feel fortunate he is willing to share his knowledge with the rest of us. If you are concerned about being ripped off or your IP pirated, this small but powerful book gives you steps you can take today, and if you need to engage professionals, what you can assemble to present to potential vendors.Even if you are a company of one, you will get great information about the Wild West that is the online marketplace.

This book is a super fast read and is stacked with great content. Whether you are new to the field or a seasoned pro, you are going to find useful information. I personally found Chapter 5 on strategic planning for brand protection to be really beneficial. Absolutely loved the book!