Jerome Alexander My Color Self-Adjusting Foundation, Hydrating & Lightweight Face Makeup, Skincare-Infused, with Kabuki Brush, Medium, 1 oz

I’ve been pleasantly surprised by Jerome Alexander’s My Color Self-Adjusting Foundation in Medium. It starts out white, which feels a little magical, and then seamlessly blends into your natural tone—no guesswork needed. The coverage is light and breathable, perfect for daily wear when you want to even things out without feeling “made up.”Best part? You don’t even need the Kabuki brush unless you want a more polished finish. I just apply it like a moisturizer and let it do its thing. It’s hydrating, lightweight, and gives a soft, natural look that lasts.If you’re looking for a fuss-free foundation that adapts to you, this one’s a winner.

I loved this foundation so much the first time, I went back and ordered two more just to have them on hand. The formula is lightweight, hydrating, and blends beautifully into my skin tone—no guesswork, no streaks. It’s one of those rare finds that actually delivers on its promises.Thickness: Smooth and buildable. Not cakey or heavy.Oiliness: No greasy finish—just a soft, natural glow.Moisturizing: Definitely! My skin feels hydrated without needing extra moisturizer underneath.Skin Tone Match: The self-adjusting formula is magic. It starts white and blends into my exact shade within minutes.Scent: Very light and clean—nothing overpowering.Longevity: Holds up all day without fading or settling into fine lines.One small wish: I don’t need the Kabuki brush every time. I wish there was an option to buy the foundation solo—it would make restocking even easier.At around $19.99, it’s a great price for a skincare-infused foundation that feels luxe and performs like a pro. If you’re looking for a fuss-free, flattering base that adapts to your skin, this one’s a keeper.

Color matching process works very well but the makeup brush gets clogged or doesn’t work well. I like the makeup and I may buy again. Makeup goes on white but then blends into your skin tone. I’m pretty fair and it works well.

First I must say, I’m a former makeup artist and actually really picky about my personal foundation. It usually takes me forever to find something I love. I’m shocked how much I liked this! I love that it doesn’t look like I have foundation sitting on my face and in my pores! My skin looks really bad right now because my face has been red and breaking out but this covered it! I’m obsessed! It doesn’t even look like I’m wearing foundation! The coverage is good! The only learning curve is, I felt like I needed to use more than I do with my foundation, but I’m thinking that it was just cause the brush is new and not broken in yet- or I’m just not used to the product yet. Next time I think I can get away with less! It’s very light and smooth and makes your face look smooth. I’m writing this the next day after sleeping in it and it still looks great so the longevity is good! And no orange oxidation!

This makeup go ones smooth and light, coverage is great and the color is perfect! Comes with the primer which is also very light and smooth when applied. The brush is also good quality and works with both the primer and foundation.

I can’t wear foundation often, but I like how lightweight, smooth, and how it comes out white and blends into your skin tone perfectly. I sweat a lot so if I didn’t and if I wore it daily I’m sure it would last all day. They should make a waterproof, sweat proof foundation. I will buy this again when I am out.

This product is a miracle worker! I have developed visible, unsightly redness around my lips & nose, perhaps age related. The dermatologist had no specific diagnosis or remedy other that Rx strength cortisone cream. I ordered this on a whim during July Prime after reading the many positive reviews. WOWZERS! I'm so glad I tried it immediately. Unbelievable match, blends easily, beautiful matte coverage, no cakeyness or excessive dry look. As other reviewers have advised, apply sparingly to provided brush, blend evenly over face with circular movements. For my olive undertone, medium complexion, I ordered Medium & the match is ideal, even with my light summer glow. This stuff works as advertised. I ordered 2 more before they went off the great sale price!

I was looking for a more natural looking makeup and decided to buy this on a Prime Day sale. I am so happy with this product!! It starts out white and blends nicely to match my skin tone. I even use it under my eyes, instead of using concealer. The coverage is perfect--light and barely noticeable, not thick or heavy. I apply finishing powder to set it so I actually don't know what would happen if I didn't, i.e. would the makeup dry to a powder texture or not. I do know that my face feels very soft wearing this makeup. It lasts all day and washes off easily with soap and water. I am ditching my old makeup routine for this game changer.