WiltonGel Food Coloring, Highly Concentrated Gel-Based Icing Color for Frosting, Fondant, Batter & Dough, Vibrant & Blendable Cake Decorating Dye, 1 oz., Violet

These Wilton icing colors are perfect for baking and decorating. Just a small amount gives a rich, vibrant color without altering the texture of the frosting. The 1 oz size lasts a long time and is great for both beginners and experienced bakers. Highly recommend for anyone who loves to decorate!

I absolutely love the Wilton gel food color in purple! It delivers a deep, vibrant color with just a tiny amount — perfect for icing, macarons, and fondant. Unlike liquid dyes, it doesn’t water down the consistency, which is a huge plus when decorating.The purple shade is exactly what I was looking for — bold, true to color, and easy to adjust for lighter or darker tones. It mixes evenly without streaks, and a little really goes a long way.If you're decorating cakes or cookies and want professional-looking results, this is a must-have in your toolkit. Highly recommended!

Good product. The color is pretty it came out dark purple see image.

Wilton colors are always great

Exceptional value. Had an issue on first use with cap cracking when sealing, very weak plastic. Can imagine it exploding if dropped. Luckily found heavier one that fit...thus preventing a potential dyesaster.

Perfect for making Purple Velvet cakes. You’re able to get that deep purple cake that’s sometimes hard to get with other food colorings!

Great quality

True to color, used for Minecraft themed cupcakes. A little goes a long way.