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M**E
RICH RESOURCE for businesses that truly are ready to engage their customers in theory and practice.
This is a MUST HAVE RESOURCE for business owners, marketers, User Experience experts & web designers on the front line. It's an elegant bridge between these colliding worlds and ultimately places your communications with customer first. The content is clear & the illustrations richly descriptive.
D**N
Learning new and interesting makes sense, and provides further credence when talking to bean counters
Delving deeper into the customer experience journey, it takes study to go deeper. It gives common language to speaking to the accounting teams.
L**N
The company stories in this book bring the data and CX principles to life
I refer to this book often because John Goodman makes the philosophical actual! By including the actions taken by big brands we all know -- Whole Foods, L'Oreal, PetSmart, and more -- John tells true CX tales we can learn from.
M**X
I am the purchaser of all items, but not ...
I am the purchaser of all items, but not always the user. I am only aware if there is a problem, if someone complains. There was no complaint on this item.
A**S
Old Examples, Actionable Advice
Clearly written before recently technology changes (SaaS and other) but a good primer and some good actionable takeaway and thoughts.
M**C
Good reference material
Good reference material. Really helped me in doing my case study.
A**R
Four Stars
Great content on customer experience
A**R
Five Stars
Very practical, lits of real cases. Clear and effective practices, ready for implementation. Thanks to Author!
Trustpilot
1 week ago
1 month ago
