WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde

Excellent product for price . Gentle and sift on hair , easy to apply, works immediately, moisturizing , leaves hair soft light and beautiful color . Better than I expected.

Light ash blonde 8a is absolutely beautiful! This is the perfect ash blonde I ever had my hair! Made my hair feel soft too and look very healthy! Absolutely recommend if you’re looking for a nice ash blonde or if you’re wanting to tone out really yellow and orange hair! Works perfectly!

I’ve been a hairdresser for many years & love WELLA as I’ve found their color swatches are accurate, the hair color works quickly & I’ve had no adverse reactions in the many years I’ve used this product on myself. If you’re not a hairdresser, make sure BEFORE using any color product on your hair to do a “patch test” to make sure you are not allergic to the product especially if you have any skin allergies. WELLA has been around for many, many years & is a trusted product by hairdressers. They have a huge selection of colors from platinum shades to black. They are also at an affordable price point. I’ve used WELLA for 20+ years!

I've been using it for about 20 years now and always get the shade I want. It's not that good on covering up the gray, however.

So I took a risk... I had chat gpt give me a suggestion on how to fix the reddish and blonde tones in my hair. I have natural 7n/6n ashy mousy hair. And I have been struggling for years to get the last bit of old damage out of my hair. But I had home when I saw a few other ladies had used the double ash to get their ends to look like their roots in a similar color. (GPT suggested I use it for my hair goals) And it freakin worked. It will take a few washes to get the "black/green" look out but after that's done its great.

Loved the ash color really helps combat the harsh brassy orange

So I do bleach, my hair as you can see in my photos my roots are very yellow, and the rest of my hair is just ombré down of like 8 different shades of blonde. Now I decided to switch to this product instead of toner because toner fades with heat and water and I feel like it’s always impossible, trying to get my ends to match my roots. I am not hair professional. But this product I put on dry hair all over my head left it on for about 40 minutes and my entire head is the same color blonde and is significantly less dry and coarse than if I were to use toner. I went out on a whim and tried this product and I will forever be using it. I think it leaves my hair, the perfect shade of “old money blonde” and I don’t have to worry about mixing toners to avoid brassy roots.

I honestly, don’t recommend using any of the Wella so called go white toners! All will just turn ur hair into a ugly disgusting dull flat gray mess! I got a refund and opted for Joico toner instead. Joico LumiShine Demi- Permanent Liquid Color 10PV (10.92) has no gray or silver in it. If your hair is already very light like 613 shade pale yellow, you need violet, not blue not gray/ash to go bright white. I will never use another Wella toner in my life. Just horrible flat dull colors and toners. 12A Frosty Ash is what is in the after photo. The first picture is the start color before using the 12A Frosty Ash and as you can see, it’s a dull grayish sort of white. Not the one paint on bright white we all seek.