HBR's 10 Must Reads on Strategic Marketing Paperback – April 2, 2013

Like most HBR books, contains invaluable and interesting information on marketing. A good mix of old principals with new concepts that reflect the realities of today's modern, short attention span, social media driven consumer.

Fantastic readEasy to readVery relevant topicsWe'll structured and progressiveI like HBRExcellent for getting a grip on the consumer experience and understand a bit more about the Marketing cycle

This is pretty good book but there isn't too much in here that you haven't heard before if you are a trained marketer. What is nice is the reinforcement and the case studies. I just wish it was more actionable with frameworks or systems to use.

I bought this book as I had moved across country with my husband and was looking for a new job in Marketing. It was helpful just to brush up on key principles and buzzwords for my interviews.

I love the HBRs top 10. Perfect morning read.

If you need this book for a business class please buy and the topics included are insightful

If you are a marketing major and want to truly learn from the best - I bought this for Levitt's Myopia but ended up reading the other entries and I am not disappointed. Has helped me at work and in school.

Lots of worthwhile articles. HBR does a good job with its collections. The only knock would be that some of these articles are available on the Internet free of charge.