Is it best to go with products that are familiar or to try new things?

I always try new things. However concerning this ketchup, if you’re looking for the flavor of Heinz you won’t find it in this. This ketchup has some additional seasoning in it that gives it a slightly different flavor. The ketchup itself tastes great but when you use regular ketchup again the regular ketchup will taste too sweet. At least that was my experience.

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🍔 Elevate your classics with organic purity—because your taste buds deserve the best!

SUSTAINABLY SOURCED - Aligned with Whole Foods Market’s commitment to sustainable agriculture and strict quality standards.
PURE ORGANIC GOODNESS - Crafted from 100% USDA certified organic tomatoes for a guilt-free classic ketchup experience.
CLEAN LABEL CONFIDENCE - Free from artificial preservatives and banned additives, so you know exactly what’s on your plate.
VERSATILE FLAVOR BOOST - Perfectly balances sweet and tangy notes to elevate your burgers, fries, and more.
AFFORDABLE PREMIUM QUALITY - Enjoy top-tier organic ketchup without the premium price tag—because quality should be accessible.

365 by Whole Foods Market Organic Ketchup is a 24-ounce bottle of USDA certified organic ketchup made exclusively from organic tomatoes. It contains no artificial preservatives or banned additives, ensuring a clean, natural flavor that perfectly complements burgers, fries, and more. This product reflects Whole Foods Market’s dedication to sustainable agriculture and strict quality standards, offering premium organic taste at an affordable price.